Industry
SaaS / Technology
Brand Identity & Digital Redesign
Extase Solution led a comprehensive brand refresh and digital redesign for this client, focused on user experience, visual consistency, and conversion optimisation. We conducted stakeholder interviews, user research, and competitive analysis before designing and developing a fully responsive platform that elevated the brand and improved key business metrics.
Project Scope
This engagement covered the full spectrum of our digital agency services, from initial research through to launch and post-launch optimisation.
- Brand strategy and visual identity system
- UX research, wireframing, and interactive prototypes
- Full-stack web development and CMS integration
Services Delivered
Branding, UX/UI, Development
Project Duration
12 Weeks (2024)
Project Description
We partnered with the client to define goals, design prototypes, and implement a performant platform. The project delivered a refined visual identity, improved conversion funnels, and a scalable codebase for future growth.
The Extase Solution team didn't just deliver a website — they delivered a growth platform. Their strategic thinking and design quality set our brand apart in a crowded market.
The Result
The redesign delivered a 32% increase in user engagement and a 20% lift in conversion rate during the first quarter after launch. We achieved this by simplifying key flows, improving site performance, and clarifying calls to action.
Our iterative approach included post-launch analytics monitoring and A/B testing to continually optimize the user experience and business outcomes.
UX Process
working UX Process
User Research
We conduct in-depth interviews, surveys, and competitive analysis to understand your users' needs, pain points, and motivations — building the strategic foundation your product needs to succeed.
Story Board
We map out user journeys and scenarios through visual storyboards, identifying key interaction moments and aligning your team on the narrative before a single screen is designed.
Wireframing
Our wireframes translate strategy into structure — defining layouts, navigation hierarchies, and content placement so that design and development teams share a clear, agreed-upon blueprint.
Prototyping
We build interactive prototypes that simulate the final product experience, enabling early validation with stakeholders and real users — minimising costly revisions later in the process.
Usability Testing
We run moderated and unmoderated usability tests to identify friction, validate design decisions, and surface insights that shape a more intuitive and effective final product.
UI Design
We craft polished, pixel-perfect visual designs with consistent design systems, typography, and colour — creating interfaces that are both aesthetically compelling and functionally clear.